YouTube star Rosanna Pansino launched a line at The Container Store.
SOLON, Ohio – Global storage, home décor and organizational products company iDesign has teamed up with New York Times bestselling author and YouTube star Rosanna Pansino to launch a line available exclusively at The Container Store.
“Home organization is something I’ve always been passionate about. Many people think of the kitchen or closet when it comes to organizing, but every single room of the house can be put together in a way that makes your life easier,” said Pansino, who has almost 14 million subscribers to her YouTube channel and is a top food influencer worldwide. “I love how sustainable this new home organization line is, and iDesign is the perfect partner with their laser focus on sustainability being what sets them apart from other housewares product companies. Together, we are finding every way possible to make products of the future.”
Debuting at The Container Store last week, the Rosanna Pansino Collection by iDesign features more than 40 products made of eco-friendly materials and clear solutions that reduce plastic waste by an average of 39 water bottles each. Featuring clear storage bins, canisters, mixing bowls, turntables, a cake dome and more, the line is made of sustainable materials including 100% recycled clear plastic, bio-filled recycled plastic and Paulownia wood. The collection will also feature Coconut and Clear colorways.
“At iDesign, we’re proud to create high-quality, innovative products within the housewares industry and this unique collection is a continuation of that effort,” said Aaron Taylor, senior vice president of global e-commerce and marketing. “Collaborating on this collection made perfect sense given Ro’s cooking expertise and our passion for developing sustainable home organization solutions.”
“We are proud to be offering this collection exclusively at The Container Store,” said Chief Merchandising Officer of The Container Store, John Gehre. “As we continue to grow our sustainable product assortment, this addition enhances the sustainable options we offer our current customers and also introduces our store to Rosanna’s audience who may not have shopped with us before.”
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Andrea is passionate about home design, and has covered the home furnishings industry for most of her journalism career. She is the Executive Editor, Design, of Designers Today; in addition, she also serves as the Managing Editor of HFN and Lighting Editor for Home Accents Today. Andrea lives in beautiful Brooklyn, where she could very well be the only person without a tattoo.
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